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- <text id=93TT1415>
- <title>
- Apr. 12, 1993: Smoke Damage
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Apr. 12, 1993 The Info Highway
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE WEEK, Page 21
- BUSINESS
- Smoke Damage
- </hdr>
- <body>
- <p>Cigarette price cuts by Philip Morris help send the stock market
- tumbling
- </p>
- <p> On Friday, Philip Morris slashed 40 cents off the price of
- Marlboro cigarettes, reducing the average cost of a pack to
- $1.80. Admitting that this aggressive pricing could reduce
- earnings 40% this year, the company said it had to meet the
- challenge of discount and generic brands. Fears of a price war
- prompted Wall Street to dump tobacco stocks. Philip Morris
- shares plunged $14.75, to $49.38, and since the company is among
- the 30 firms whose stocks are in the Dow Jones Industrial
- Average, that bellwether index plummeted. A weak bond market and
- news that the unemployment rate remained at 7% in March helped
- intensify the rout on the Big Board. The Dow was down nearly 69
- points on the day, to close at 3370.81.
- </p>
-
- </body>
- </article>
- </text>
-
-